Don’t have the time and patience to spend hours at the mall? Update your wardrobe instantly by logging on to these websites and adding to cart.
Yay: Clean, minimal, classy everyday and slightly festive Indian clothes for both men and women (more for women). They’ve got everything from everyday kurtas, tunics, dresses, saris, blouses, skirts and salwars. And you can also shop according to style and craft (ikat, dabru etc).
They ship worldwide.
Nay: The prices can pinch a little especially if you’re only looking to invest in basics.
Price: Starting as low as Rs 500 for a kurta and going up to thousands.
Yay: Ajio is one of the most value-for-money sites ever to exist and it’s constantly on sale! In addition to everyday kurtas and salwars (the chic-est of the lot) , they also keep well-cut blouses, ghaghras, traditional saris and a tonne of fabric in case you want to be your own designer.
Men, you can get your hands on hand-blocked Nehru jackets and ethnic shirts here.
Nay: You have to be quick to buy or sizes can run out.
Price: Starting at Rs 300
Yay: Fabindia’s been known to save the day for both men and women many-a-times. There are few brands which come close to the variety and quality it stands for. They’ve got everything from everyday cottons to fine silks and satins. They usually have a variety of plain, basic kurtas as well as embellished ones - something to everyone’s taste.
Don’t forget to peruse the items on sale online. The discounts can get pretty hefty!
Nay: It’s become a little expensive over the years but it’s worth the splurge. Also, the website doesn’t hold a flame to the physical stores.
Price: Starting at Rs 1,000
Yay: Designer clothes at prices that won’t render you completely bankrupt. Neeru Kumar’s collection emanates a sort of timelessness which few can replicate. The clothes are simple, elegant and comprise clean cuts. In addition to cotton and linen blouses, kurta sets, saris and daily kurtas, they also keep a collection of Chogas - a loose Rajasthani style kurta which epitomises comfort.
They ship worldwide but at an additional cost.
Nay: The prices do pinch.
Price: Starting at Rs 4,500 for a long kurta
Yay: Perfect for the urban Indian woman, Good Earth has a variety of flowy kurtas, overlays, scarves and odhanis in materials like Chanderi, net, organza and silk. Their floral motifs stand out in a crowd.
Nay: Everything is just a tad bit dressy so don’t go here looking for clothes to lounge about in at home.
Price: Starting at Rs 3,000
Myntra & Jabong
Yay: For the simplest, most affordable everyday home and office wear, Jabong and Myntra are the best contenders. Shop airy cotton kurtas, salwars, palazzos, dupattas and anything else you can think of. What’s more, their sale section is always overflowing too!
Nay: You might get tired of scrolling before you’ve even exhausted one category. But is that really a nay?
Price: Starting as low as Rs 300
Shop here and here.
Yay: Whether you’re looking for full sets of Indian clothes (salwar, kameez, dupatta) or individual pieces to mix and match with your existing wardrobe, Lifestyle Stores come as a blessing for those of us on a budget. They always have a stock of basic churidars and leggings which go with pretty much anything.
Nay: If you’re looking for a statement piece, this isn’t your place.
Price: Starting at INR 400
Photo credit: Jaypore